Rating Prediction in Recommender Systems Based on User Behavior Probability and Complex Network Mode

In recommender systems, measuring user similarity is essential for predicting a userbrsquo;s ratings on items. Most traditional works calculate the similarity based on historical ratings shared between two users, without considering the probability of usersrsquo; different behaviors. To address this issue, our work designs a similarity measure based on the usersrsquo; historical behavior probabilities. Based on the similarity method, a complex network of user relationships is modeled. The user degree and community information of the modeled network, as well as the number of shared ratings between users, are used with the proposed similarity measure to design a rating prediction algorithm for recommender systems. Experiments based on MovieLens and Netflix data sets show that this method is effective and can successfully improve the accuracy of rating predictions and reduce the number of neighbors required to achieve the optimal prediction accuracy. Our research shows that in a complex system, the relationship between users can be effectively measured by the usersrsquo; historical behavior probability, providing a new perspective for future research on similarity measurement.